As we move into 2021, picking up from where we left what was 2020, we can now begin to jump into all those projects that have backed up on our innovation road maps.

You may recall that we had launched our new retail CDP solution, specifically developed for our local AU/NZ market back in October 2020. We called our solution UnifiedCustomer, and proud to have launched it together with our global tech partners, RedPoint Global. Since the official launch, we shared further details with you  over the proceeding weeks and if you’d like to refresh where we’re up to, you can find each blog installment here.

Ok, now that we’re all up to date with what UnifiedCustomer is and how it can be of value to your organisation, like any solution, it now comes down to the inevitable questions, “how much will this cost me?” and “how long will it take to implement?”. I’m happy to report that while UnifiedCustomer has the power and functionality of an enterprise CDP, pricing and speed of delivery were two of the major elements that we focused on, to truly make it a viable contender for local retail marketers.

We understand that one of the main road blocks to implementing a powerful solution like this has been cost. Unlike in the US and other larger markets, retailers in our market just don’t have the funding, or the customer volumes to justify major investments. You’ll be happy to hear that you can access UnifiedCustomer with a simple, scalable, and flexible subscription pricing model Pricing | Pay-as-you-go pricing that puts the control in your hands (unifiedcustomer.com.au). You can keep your investment in check, and plan ahead knowing that there’s No Set Up Costs, No Surcharges, and No Consumption fees.

UnifiedCustomer has been developed to provide Rapid Delivery and Rapid Results. It’s delivered “as a service”, under an implementation framework proven to deliver results within weeks, not months!

We’re looking forward to hearing from you and exploring how we can support you and your team – you can get in contact with us below!

We’ve now been talking about UnifiedCustomer, our local CDP solution specifically developed for our AU and NZ market, for over a month now, and based on our marketing efforts, I hope that you’re getting a fair idea of the value it could bring to your business.  

With RedPoint Global’s technology support, and our 30+ years of local data services experience at Marketsoft, we’re now more than ready to have that introduction meeting with you, and plan how UnifiedCustomer can help your business as we dive headfirst into 2021, with organised customer information and a marketing comms plan developed based on a unified customer view across all of your customer touchpoints. 

Considering it is still 2020 and your areas of focus may have pulled your attention in all directions, I thought I’d provide a very brief summary of why we feel UnifiedCustomer will hold its value for your retail business. 

By now, you may have a fair idea of how Unified Customer came to be, and a general feel for how it works. To keep this simple and to summarise what has been covered since we began talking about this publicly, I’ve pulled together the following points that might get you thinking about how UnifiedCustomer might be of value for your business:

– As the name suggests, UnifiedCustomer will, in fact, Unify your customer data. From your online and offline, platforms and touchpoints, to finally give you that Single Customer View!

– You can now personalise your marketing communications, across channels, and engage customers with Real-Time Decisioning 

– You’ll be able to tap into our data models and templates, with the confidence that they’ve been built based on our 30+ years of local industry experience  

Sounds simple enough right? However, any retail marketer who has been charged with the task of bringing customer data together, then producing insights that will determine business decisions, and marketing strategies, will agree that “simple” would not be the adjective they’d choose to describe the task at hand! That’s why we’ve invested the effort for you, with the resulting solution being UnifiedCustomer. 

We’ll cover more around the speedy implementation process, and the palatable subscription pricing model in our next installment. Until then, we wish you a fantastic Xmas break and a refreshingly happy new year. 

Should you be super keen to find out more before we head off for the break, please don’t hesitate to get in touch with me using the form below!