Born from the belief that data can change the nature of retail strategy
We developed UnifiedCustomer to give retailers an accessible means of leveraging their data;
to understand their customer and deliver meaningful experiences with the knowledge.
UnifiedCustomer | Value Beyond Features
Most direct B2C retailers are under pressure for sales performance, an escalating trend given forces such as increasing consumer expectations, globalisation, and Amazon continuing to dilute brand cut-through.
UnifiedCustomer drives growth; up to 92% in some cases. UnifiedCustomer provides the capability that allows digital marketers to perform better.
Retailers operating across online and offline channels face the inevitable challenge of unifying disparate customer data points. POS owns the store experience, eCommerce masters web sales, and the ESP consumes what it can for digital marketing.
UnifiedCustomer integrates these, plus any additional points you may have such as service management and ERP. Why? Because to create meaningful experiences marketers must coordinate messages across channels.
Most retailers have a mature awareness of their product and market, but limited knowledge – or ability – of how to use customer data to drive growth.
UnifiedCustomer provides the template to do just that, using tried-and-tested frameworks, models, and programs.
Retail is a dynamic environment, and the systems which support it must be equally flexible.
Unified Customer operates under a pay-as-you-go subscription model, which means there is no:
Rapid Delivery – Rapid Results
UnifiedCustomer is delivered “as a service”, under an implementation framework proven to deliver results within weeks, not months.
1. Stakeholder Engagement
2. System Audit & Mapping
3. Integration & Testing
4. Release & Execution
“The goal is to turn data into information and information into insight” Carly Fiorina. Slightly modifying Carly’s quote: “….into actionable insights that can be leveraged now, because latency devalues information”
TELL US ABOUT YOUR PROJECT
Getting to know you, your business and most importantly your existing data collection is the very first step we take to help you leverage your data's power!